Sports bars are a great place to watch the game and enjoy the company of other sports fans. But what type of food is served at a sports bar? While many think that the classic hamburger is a staple, it's actually something that can appeal to a wide variety of palates depending on the ingredients and side dishes. At sports bars, you can usually find casual American-style food. Chicken wings are a popular option, and in most bars you can have a variety of different wing options, from Buffalo wings to barbecue wings and everything in between.
Some sports bars even offer all-you-can-eat wings, wing buffets, or other special offers for a bucket of chicken wings. Mozzarella sticks, baskets of chips or waffles, jalapeños and a variety of hamburgers are also popular bar foods. It's important to offer menu variations to appeal to different diets, such as ketogenic or plant-based options for health-conscious customers. Big TVs are almost always a staple of sports bars, and any important game being played will appear on every screen.
While profits from food only represent 3 to 5% of net profits, having delicious and unique options can make customers choose your bar over another. Some sports bars pride themselves on having a wide selection of domestic and imported beers, so if you're a drinker or beer expert, you can find a sports bar in your area that meets those needs. Serving food at the bar is a great way to keep customers in the establishment longer and buy more drinks, causing revenues to skyrocket. It is important to offer food at the bar to ensure that customers, especially those who drink alcohol, have the opportunity to eat something while visiting the bar.
Many bars use social media platforms, such as Instagram, to highlight special food and drink offers and offer images of gastronomic offerings or unique dishes. Statistical research on bar revenues from establishments that serve food has higher profit margins than restaurants. Hockey, soccer, basketball and baseball fans can visit sports bars to cheer on their team in the company of others and enjoy the camaraderie that comes with watching the game with other sports lovers. Occasionally, there are full-meal type main courses, but they're less common in most sports bars as people won't want to be distracted by a big steak dinner when they're socializing informally and trying to watch the game.